Wine in San Remo – #wineinsanremo -was founded by a group of San Remo entrepreneurs. Among these was Roberto Verrando, who was right at the heart of the initiative, and was already president of the Wine in Theatre association, and proprietor of an historic local wine company: Wine in San Remo is a project which began with a strong territorial identity, but which at the same time was able to suggest a broader vision. The local public, friends and enthusiasts had often asked why there was not an event in our area that could offer a wide-ranging view over the world of Italian wine. A point that eventually was also raised by the public of the French Riviera.
The City of San Remo immediately picked up on the venture, as confirmed by the Mayor, Alberto Biancheri, and the Minister of Tourism, Culture and Events, Daniela Cassini: We are very happy to host this first edition of Wine in San Remo, a new event for the city of San Remo which, on the one hand, attests to the excellence of our area, and on the other embraces the whole country, also taking a look at our international excellence. In particular this festival gives us the chance to discover over 600 wines which will be presented by the most prestigious producers coming from all over Italy. A unique occasion for our city which will offer a showcase that will make a huge impact. Wine in Sanremo will not just be about the “excitement” associated with wine, but will also have connections to sport and well-being: on 11 October, alongside the main event there will be a non-competitive race open to local people following the pedestrian/cycle path, another excellent feature of our area. In short, three days of events for a show that has all the potential of becoming the pride of our city.